Majestic opens door in Beaconsfield as expansion accelerates


Majestic, the UK’s largest specialist wine retailer, this morning opened the doors of a new store in Beaconsfield, Greater London, as part of a wider strategy targeting future growth across the country. The move now puts the total number of stores for the 40 year old retailer at over 200 – with 88% of the adult population now living within 10 miles of a Majestic. 

The new Beaconsfield store is a slightly larger unit than the average Majestic site, situated in the center of the affluent market town The latest branch also features an enlarged dedicated fine wine section, a new style tasting counter and revamped branding. It will also act as a hub store for Majestic Commercial, the retailers on-trade business to business arm. 

Following a transformational year – which has seen the launch of new branding, a 65% change in products stocked, a new website and core systems and two other new stores – the retailer is embarking on a new chapter of growth, with a refreshed bricks-and-mortar store footprint at its core. 

Majestic revealed they had seen record new customers, 70% of which were recruited through stores, and significant online growth in the past 12 months. New developments that further link the digital and store experience will launch later this year as the business remains firmly committed to a nationwide network of physical stores, which also act as hubs for home delivery. 

Majestic staff have been offered a bounty of £1,000 to find potential new sites in certain white space locations  which fit their warehouse-come-store model. The retailer is also focusing on refitting a large number of key sites – including the flagship Clapham store, which is due to reopen this month, and removing the pink branding as introduced during the Naked era.

CEO John Colley said: “Whilst some retailers have seen the last year as a reason to retreat from face to face retail, we’re doing quite the opposite. Our stores have done an incredible job of serving our customers throughout, introducing hundreds of thousands of new shoppers to our fantastic business and fulfilling record home deliveries with their vans. We are extraordinarily proud of the role our colleagues have played in this, and they have done it safely and with their customary passion and service levels.”

Colley also noted there were  continued head winds due to the hiatus of Majestic’s French and business to business arms related to Covid and Brexit.

“I think we are in a very strong position for the challenges of the next few years. Our model is truly omni-channel, with a strong online presence backed up by the only national chain of wine, beer and spirits stores. When you pair that wi