A renewed focus on in-store experience and a revamped product range has seen growth of 4.3% like for like at Majestic Wine for the final quarter of 2019 [1 October – 30 December 2019] , the specialist retailer has revealed.
Chief executive John Colley stated the result was particularly pleasing following a year of uncertainty, and that staff across the business had superbly risen to the challenge of ensuring the pivotal trading period was a success.
Returning loyal customers made up much of the growth for the Festive season, he added, after the retailer announced late in 2019 a return to private ownership.
Meanwhile, product highlights for December included like for like volume growth in spirits; both rum (+24%) and brandy (+33%) and English wines (+9%). Meanwhile there was also a renaissance for French fizz, with sales of Champagne and Cremant (up 11% and 32% respectively).
Following its recent acquisition by funds managed by Fortress Investment Group, Majestic said the focus would now be on improving the physical experience of its stores blended with a truly multi-channel approach.
Newly installed Colley commented: “What this result shows is that a strategy built around bricks, clicks and flicks can be a success in 2020 and beyond. We know in Majestic we have all the ingredients for a successful company, and our customers clearly responded well to the news we’d be keeping stores open – right across the country. Backed up by an exciting range, with plenty of new arrivals and relisted customer favourites, we’ve pulled out an impressive performance.
The work now begins on building a future which takes the historic strengths of Majestic; our brilliant people, physical presence and trend-leading range – and turn that into long term growth for our suppliers and staff.”