Majestic Wine appoints performance marketing agency to drive online and offline revenue

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The UK’s largest specialist wine retailer, Majestic Wine, has appointed performance marketing agency, Journey Further to provide strategic performance marketing support to help drive revenue both online and offline. 

Majestic sells over 1,200 wines, beers and spirits across the UK, through a network of over 190 stores plus two in France. Although their doors have been closed to walk-in customers throughout lockdown, they have continued to serve customers nationwide through a fleet of over 200 vans, a strong online presence and through the remote advice of over 1,000 wine experts. 

Alcohol sales in supermarkets and corner shops increased by 22% in March as a result of the Covid-19 lockdown. Initially Journey Further will be providing support to Majestic’s eCommerce site. However, the Leeds, London and Manchester agency’s remit will also include driving footfall and sales across their network of nationwide stores, which are currently only open for home delivery and collections, upon full reopening. 

Chloe Gray, head of e-commerce at Majestic Wine, said: “Throughout lockdown we’ve seen a surge in customers taking advantage of our free home delivery, and ordering their wines from the Majestic website as well as through their local stores. The increase in demand has been unprecedented and shown what a truly multi-channel business we are.  

“Journey Further’s ‘clarity at speed’ approach and experience in tracking the on-to-offline impact of paid search is exactly what we need to take our digital activity to the next level. We look forward to now working with Journey Further to help to continue to drive revenue across all channels, and build an exciting future together. ” 

Commenting on the account win, Dan Peden, strategy director at Journey Further, said:  “It’s great news to have a brand like Majestic come on board. Our approach will give the brand the insight and control they need to drive efficiencies and make the most of this unique opportunity. 

“We will help the Majestic team bring digital decision making to the heart of the business, ensuring that our activity supports the needs of the stores while putting Majestic in front of the right customers online.”