Majestic Wine reports a 4.8% increase in like-for-like retail sales


Majestic Wine has reported a 4.8% increase in like-for-like retail sales for the 52 weeks ended 28 March 2016 – the first positive performance in four years.

Record sales were also delivered by Naked Wines – up 27% to £104m and to £102m since its acquisition in 2015, driven by strong growth in US.

Reporting on the progress made in the first year of its three-year turnaround plan, Majestic said it was on track to deliver £500m in sales by 2019.

Operating highlights at Majestic included achieving over £5m worth of sales from the Definition own-label launched in September 2015. An own label craft beer, King of Hops, has now been added to the mix.

Portuguese wine has also seen strong sales growth – up 166% this year and with 60,000 bottles sold  in one week in April 2015 alone thanks to a James Martin endorsement of Porta 6.

Sales of craft beers, meanwhile, are up by 10.0% on last year.

During the year, Naked ran its first ever risk-free crowdfunding campaign – raising over £200,000 to help winemaker Dom Maxwell strike out on his own. Naked Wines also teamed up with rising star Ian Kellett to produce the best of English sparkling wine including Old Winchester Hill Blanc de Blancs NV and a sparkling rosé, Old Winchester Hill Oeil de Perdrix.

According to the company, this reflects growing demand for English wine. According to DEFRA, production has doubled in the last five years, with 66% of that accounted for by home grown sparkling wines.

The respective top selling wines at Majestic and Naked  were Ned Waihopai River Sauvignon Blanc 2014/2015 and Arabella Merlot 2014.