Major talent acquisition at biscuit maker in growth drive

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One of the UK’s leading premium biscuit manufacturers has unveiled former Cadbury, Tesco and Genius Foods heavyweights as part of a talent acquisition drive. 

The five new senior roles herald Border Biscuits’ ambition to disrupt the snack market; strengthening its position UK-wide.

The hires come hot on the heels of new managing director, Paul Parkins, joining the independently-owned business in August 2020.

Joining Border Biscuits are: 


Mark Chance joins after a career at Purity Brewing, Cadbury and Tyrrells, to take up the position of sales director, spearheading the firm’s ambitious market share strategy. 

New operations director, Kevin Smithson comes from C&C Group, maker of Tennents, having also worked at Genius Foods and The Jordans & Ryvita Company, to oversee the business’ refinement of its end-to-end supply chain efficiencies. 

The award-winning biscuit maker has also found its Master Biscuitier. The role, which drew global media interest, attracted a record number of applicants with some from as far away as India. 

Master Biscuitier Linda Brown will instill the magic into Border Biscuits’ new product development, utilising her wide-ranging expertise to lead the brand’s innovation pipeline. 

With over 20 years of industry experience, new Technical Manager Lisa Mullen will be tasked with maintaining the manufacturer’s exceptional standards in biscuit making. 

Simon Stoten, formerly of Greene King and Tesco, has now been installed as finance director. 

Parkins, managing director, said: “This is a huge milestone for us as one of the UK’s most loved biscuit brands. The high calibre of the new additions to our senior team, alongside the expertise and experience they bring, is absolutely indicative of Border Biscuits direction of travel.

“As a business, we have ambitious targets for growth which are supported by significant investment. We’re pleased to have further strengthened our senior team as we lay the solid foundations to build that growth.”