To mark 140 years of salt craftmanship, Maldon Salt, the world-renowned culinary brand from Maldon, Essex, is delighted to unveil details of its 140th birthday celebrations which include a 140th limited-edition celebratory pack and a series of exciting birthday festivities which honour its heritage and are set to inspire foodies everywhere to ‘seize the seasoning’ and celebrate great taste.
Maldon Salt is hand crafted with the same time-honoured techniques that were used when it first began back in 1882. Now run by the fourth generation of the Osborne family, the business has gone from strength to strength. This year will be a nostalgic celebration of 140 years of craftmanship.
Available from June, a limited edition 140th Anniversary Original Sea Salt pack (250g), RRP £2.30, will be available in retailers nationwide. Featuring a golden ‘140 years of craftmanship’ logo, it is a must-have for Maldon Salt’s many millions of loyal fans who want to join in the celebrations and grab themselves a special commemorative pack. Be quick as when they’re gone, they’re gone.
Celebrating the Queen’s Platinum Jubilee
Maldon Salt is not the only one celebrating a major milestone this year. Coincidently its 140th Anniversary falls in the same year as Her Majesty the Queen celebrates her Platinum Jubilee. The Queen first visited Maldon’s salt works in 2010 and it was just two years later, that the brand was granted a Royal Warrant which stands to this day, as the official purveyors of sea salt. This is something which the company is enormously proud and honoured about. Interestingly a special commemorative book: ‘Her Majesty the Queen’ Inside the Official Platinum Jubilee album,’ is due to be published soon and features 250 royal images, including some images of Maldon Salt.
To help people celebrate the Queen’s Platinum Jubilee and create extraordinary food for friends, family and loved ones to enjoy, Maldon Salt has created a series of jubilee-inspired nostalgic puddings which will be available on its website. Just like Maldon Salt itself these puddings are traditional, but they also have a wonderfully modern and contemporary twist. Recipes include Orange & Pistachio Battenburg, Chai Chelsea Buns, and Eton Mess all made with Maldon Salt.
And the birthday celebratory events and activities don’t stop there. Maldon Salt is really getting the party started with a major investment behind sampling events including another link up with Mob; social media activity including ‘salt stories’ showcasing some of the extraordinary chefs, people and brands that use and love Maldon Salt; foodie influencer partnerships to inspire people to use Maldon Salt to elevate their dishes; consumer press; and even an exciting competition to win VIP places at Maldon Salt’s extraordinary dining experience. Please check out Maldon Salt socials for more details on all this excitement, coming soon.
Robert La Francesca, commercial director, Maldon Salt says: “Maldon Salt has a wonderful and rich history of traditional quality craftmanship and in our 140th anniversary year we really wanted to celebrate this fact and pay tribute to the four generations of the Osborne family and all our fantastic people and loyal consumers who have played such an important role in helping us to become the world-renowned culinary brand that we are today. From our 140th anniversary logo which appears on our exciting new limited edition celebration pack, right through to all the exciting consumer activations and fun birthday festivities we have planned, we are saying a big thank you to everyone who has been part of our history and inspiring current and future generations of people to seize the seasoning and celebrate great taste.”