Sloane Stanley has provided a unique space on the King’s Road for RUN&FELL, a concept store from Manchester. Located in Sloane Stanley’s dedicated pop-up space, RUN&FELL’s first store outside of Manchester will open at 340 King’s Road from 11-24 August 2015.
The name, RUN&FELL, stems from the hardwearing “run and fell” seam stitched into heavy-duty denim garments.
RUN&FELL focuses on connecting the customer with the manufacturing process and the store at King’s Road will physically demonstrate what goes into clothes from cotton to catwalk. All of RUN&FELL’s garments are created using local Manchester suppliers and manufacturers.
Design and fit out of the King’s Road pop-up store will be a collaborative approach, provided by Sheridan & Co., Not Tom and Marmalade London.
Hannah Grievson, commercial property manager at Sloane Stanley, said: “RUN&FELL is a new and exciting business that we are delighted to welcome to the King’s Road. We love their focus on ethical fashion and British manufacturing, and feel the RUN&FELL concept store will certainly appeal to the King’s Road shopper. Brands like this keep the retail offer fresh and highlights the King’s Road as a great shopping and lifestyle destination for international visitors and Londoners alike.”
Founder of RUN&FELL, Naomi Jackson, said: “Securing a site on the King’s Road is excellent and it will provide such valuable exposure for my brand. We are well aware of the area’s strong fashion heritage and as our brand places great emphasis on the passion and craftsmanship that goes into our clothing, we feel it is a perfect match.”
The arrival of RUN&FELL follows the recent success of other pop-up stores Seraphina and Summer Box that also launched stores in the dedicated King’s Road pop-up space in June.
RUN&FELL secured the site on King’s Road following their win in a recent competition held by Appear Here. The real estate agency, which specialises in securing space for pop-up shops, recently held a competition named ‘Space for Ideas’, in which three budding retailers competed for the chance to win a free, fully supported shop in Central London.