Maplin to deliver personal shopping experiences to online customers in tie with Peter Gabriel technology firm


Online customers of electronics retailer Maplin will benefit from an improved shopping experience thanks to technology developed by The Filter, a business set up by musician and technology pioneer Peter Gabriel.

The Filter, founded in 2004, has linked up with Maplin Electronics, which will use The Filter’s advanced discovery technology to recognise significant shopping patterns and combine these with an individual’s taste to deliver predictive personalised suggestions to customers.

It will enable customers to get the best from the immense and varied Maplin Electronics product catalogue.

James Routley, The Filter’s CEO, said: “We’ve long known about our ability to increase consumption and engagement in digital media, but more recently we’ve been working to prove our technology in e-commerce by creating new features that offer shoppers personalised product and navigation choices and give retailers valuable predictive insights.

“Winning this deal with Maplin underlines the success we have had in transitioning from digital media to retail. The results have been stunning. We look forward to helping Maplin achieve a considerable uplift in revenue for their online services.”

Esther Allen, Maplin Electronics head of e-commerce, said: “Personalised discovery will give Maplin a significant market advantage. Our goal is to create the best shopping experience for each customer, one that will both enable them to find the products they love quickly and discover new products they may not have discovered otherwise.”

The Filter, founded by music legend and digital pioneer Peter Gabriel, is now an award-winning global leader in recommendation and relevance tools powering search, personalised discovery and navigation features for digital content and e-commerce.


The Filter’s customers include BT Vision, Nokia, SBS, Blinkbox, Fuhu and Vudu.