Chief executive office of Maplin, John Cleland, said: “Online sales were driven by traffic to the site across the whole week and across all categories. We’ve seen specialist items trending – such as £2,000 metal detectors, along with practical technology like VHS-to-DVD kits and of course drones have been a really hot item this year.
“But it’s not simply substitution of store sales – our click and collect service has been particularly popular and our store sales are up over 30% – boosted by the technological advice our store colleagues give, so that our customers get the best solution for their tech needs.”
Online trading highlights for Black Friday:
• TP Link WiFi Mini Router – over 10,000 times increase in traffic
• 1TB USB3 Hard Drive – 100 times increase in traffic
• Radiator Booster – 40 times increase in traffic
• VHS to DVD – 10 times increase in traffic
The MiP Robot was a top seller in its 217 stores.
