Maplin reports online sales up 70% and stores ahead 30% on Black Friday

Maplin Electronics reports it has achieved its best ever online sales day on Black Friday with online sales up over 70% and stores sales up over 30% on a like-for-like basis.

Chief executive office of Maplin, John Cleland, said: “Online sales were driven by traffic to the site across the whole week and across all categories. We’ve seen specialist items trending –  such as £2,000 metal detectors, along with practical technology like VHS-to-DVD kits and of course drones have been a really hot item this year. 

But it’s not simply substitution of store sales – our click and collect service has been particularly popular and our store sales are up over 30% – boosted by the technological advice our store colleagues give, so that our customers get the best solution for their tech needs.”

Online trading highlights for Black Friday:  
•        TP Link WiFi Mini Router  – over 10,000 times increase in traffic
•        1TB USB3 Hard Drive  – 100 times increase in traffic 
•        Radiator Booster  – 40 times increase in traffic
•        VHS to DVD  – 10 times increase in traffic 

The MiP Robot was a top seller in its 217 stores.