Market Logic has been awarded Best Data Solution in the 2019 MRS Operations Awards. The acknowledgement comes for the Market Logic powered insights platform at the supermarket retailer Tesco, called ‘Insight Out.’
The Market Research Society (MRS) is the UK’s most prestigious professional body for research, insights and analytics. The Best Data Solution category of the annual Operations Awards recognizes solutions that respond to the complexity of the research sector, with key criteria including innovation, speed, process elegance, and demonstrable business impact.
Tesco’s Market Logic powered platform, ‘Insight Out,’ brings all their research and data onto one platform, so any business manager can ask a question and get answers from their multi-million-pound knowledge estate, comprising thousands of research projects, industry reports, and periodic trackers.
Naomi Kasolowsky, Group Insight Director at Tesco, and Nick Sharp, Chief Revenue Officer (EMEA AP) at Market Logic, accepted the award at the “MRS Oppies” ceremony in London.
Speaking for Tesco, Kasolowsky said she was delighted with the MRS award and the business impact of ‘Insight Out,’ which “embeds insights across our global and complex business, and dramatically reduces the colleague time needed to get quick insights that answer their questions.”
‘Insight Out’ democratizes insights across Tesco so that existing knowledge can be used to deliver the fastest speed to insight – preventing research duplication for more efficient use of up to 15% of the research spend.
Speaking for Market Logic, Nick Sharp said the award “recognized the special data and insights challenges for retailers, with changing shopping behaviors, multiple channels and rising customer expectations. Tesco’s ‘Insight Out’ platform pulls all this information together, so thousands of merchants and marketers have relevant insights at their fingertips, every day.”
Sharp said the award was also testimony to the outstanding collaboration with the Tesco project team, led by Emma Howard. “Their inspiring activation campaign across the global organization ensured that the ‘Insight Out’ platform is a great success story.”