A shop floor design based on a natural theme, which was created for the iconic food retail brand Marks & Spencer by leading supplier of retail solutions Wanzl, has won two national retail design awards.
Marks & Spencer’s innovative food halls experience debuted at Westfield, Stratford last year and claimed top prize in The Vinci Food and Supermarket Design of the Year and The Patton Best Department Store of the Year categories at the recent Retail Week Interiors Awards.
Marks & Spencer unveiled the all-new natural look for its food halls in an image-defining new store at the heart of London’s Olympic retail centre in Stratford, East London. The Westfield store was the first in the Marks & Spencer portfolio of food halls and Simply Food stores to receive the makeover, which has since been introduced to around 300 of the brand’s 700 outlets. Wanzl will complete the full roll-out by summer 2013.
Designed to make the customer experience warmer and more inviting to the touch, retail design manager for Marks & Spencer, Chris Sampson, believes it presents the quality of M&S food and wine in an environment that is more deli than supermarket. The new look will also subtly associate with Marks & Spencer’s stated ‘Plan A’ commitment to ethical and sustainable product sourcing – achieved within ‘an altogether more visually interesting and engaging’ retail experience.
Sampson said: “The use of wood resonates with the products, conveying a sense of market-fresh and wholesome goodness to the food on offer. Working with supplier Wanzl, we have been able to continue using its proven wire-based food hall shelving, introducing timber elements which give a sophisticated appearance to the retail space.”
Manager of the project for Wanzl UK Group, Clive Jury, said: “We are extremely proud that our work with M&S has helped them to secure the prestigious awards. The recognition of the shop design as ‘best in class’ by the industry endorses the approach that we have taken to creating a leading edge, well-designed look that can deliver a more positive and aesthetic customer experience in the traditional food hall environment. This replicates in many ways the continental retail experience which places a strong emphasis on the natural presentation of foods, underlining their freshness and quality.”