Mash Direct (www.mashdirect.com), the award-winning ‘field to fork’ vegetable accompaniments brand, has launched its 55th SKU, Cauliflower Bites, which is available to purchase from Nisa, RRP £2.00 (300g).
Launching in the fresh food aisle, the innovative new SKU taps into burgeoning demand for innovative cauliflower products. The launch of Mash Direct’s Cauliflower Bites also reflects the growing trend for convenient, healthy and high quality vegetarian side dishes amongst UK consumers that take a minimal amount of time to prepare. Indeed, the UK’s chilled convenience food sector has grown by 108.7% over the past 12 months.
Mash Direct’s Cauliflower Bites take under 20 minutes to cook in the oven and are low in saturated fat, gluten-free and free from artificial flavourings and colourings. With a spicy kick, the Cauliflower Bites have a light and crispy coating which give the florets a crunchy texture and are 233 calories per 150g serving. Highly versatile, the Cauliflower Bites can be served as a canapé alongside a homemade dip when entertaining, or as a main meal with fresh salad, steamed vegetables or with a roast dinner.
Jack Hamilton, chief operations officer at Mash Direct comments: “We are pleased to be adding the Cauliflower Bites edition to our award-winning vegetable accompaniments range. We have seen a huge surge in demand for cauliflower in the UK in recent years, as it is a really delicious and versatile vegetable. The Cauliflower Bites align with a number of eating occasions as they can be served as a canapé and are also delicious as the main component of a meal. The Cauliflower Bites will continue to fulfill our mission to bring innovative, healthy and high-quality products to consumers and our retail partners.”
Utilising six generations of the Hamilton family’s farming expertise, Mash Direct’s products are created on its farm in County Down. The vegetables are gently steam cooked immediately after harvesting, guaranteeing an unrivalled freshness of flavour with no compromise on either the nutritional benefits or natural texture of the vegetable.
The Mash Direct Cauliflower Bites (300g) can be purchased from Nisa, RRP £2.00. They are also available in independent stores throughout the UK. Mash Direct has a range of over 50 farm fresh products, 22 of which have won Great Taste Awards.