Mash Direct launches Curry Chips SKU in Nisa stores

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Mash Direct (www.mashdirect.com), the award-winning ‘field to fork’ vegetable accompaniments brand is expanding its innovative range through launching a new Curry Chips SKU, which is available to purchase from Nisa stores nationwide: RRP £1.99 (400g).

Launching in the fresh food aisle, this latest addition to the brand’s beer battered range use potatoes that are lightly steamed until fluffy, gently coated in a gluten-free, beer batter and fried until crisp before being sprinkled with a mild and deliciously fragrant curry seasoning.

Through this development, Mash Direct is tapping into the UK’s burgeoning ready meal category as well as increased demand for restaurant quality food that can be conveniently prepared and enjoyed at home. Indeed, premium ready meal sales have seen a 10.1%[2] boom over the past 12 months.

Lance Hamilton, chief commercial oOfficer at Mash Direct, comments: “We are delighted to be launching our new Curry Chips SKU throughout the UK, to add to our ever-expanding, innovative range of field to fork vegetable accompaniments.

The UK’s convenience food sector is growing at an accelerated rate and we are seeing demand for high quality products that can be enjoyed and prepared at home conveniently. At Mash Direct, we are committed to innovation and the Curry Chips edition is a highly versatile product which can be enjoyed as a substitute for a takeaway classic, or as the perfect addition to a sharing platter or BBQ feast when entertaining or catching up on your favourite TV shows and sports.”

Mash Direct’s Curry Chips are prepared immediately after harvesting, which ensures an unrivalled freshness of flavour and retains the natural texture and nutritional benefits of the produce. The Curry Chips are also low in saturated fat, 100% gluten-free and free from artificial flavourings and colourings.

The Curry Chips are extremely versatile and are perfect on their own, or as an exciting accompaniment to steak, fish, pie or an aromatic curry. Each pack contains two servings, making it ideal for date night dining or a satisfying snack with a condiment of choice whilst catching up on favourite shows or sports.

Mash Direct was founded and is led by the award-winning Hamilton family team: husband and wife Martin and Tracy and their sons, Lance and Jack. The farm is located in the lush green countryside of County Down, close to the shores of Strangford Lough in Northern Ireland, and the family is proud to select older heritage varieties of vegetables for their products, chosen specifically for their flavour.

Mash Direct’s innovative range is available in major retail multiples, convenience stores and independents throughout the UK. Consumers can also order online from the website: www.mashdirect.com/shop.

The Mash Direct Curry Chips (400g) can be purchased from Nisa stores across the UK, RRP £1.99.