Mash Direct launches Five By Five Challenge campaign to encourage individuals to eat more vegetables

Mash Direct (, the award-winning ‘field-to-fork’ vegetable accompaniments brand, is launching its ‘Five By Five Challenge” campaign (15 February -7 March 2021) to encourage individuals to eat more vegetables.

As part of the campaign, Mash Direct is challenging consumers to eat five portions of veg a day for five days, to highlight the benefits of incorporating more vegetables into the diet and to promote health and wellbeing during the colder months.

To help people get involved, Mash Direct is partnering with wellness influencer Charlie Watson on her engaging digital platform The Runner Beans (  to promote the campaign and has published an extensive number of recipes and serving suggestions on its website to provide inspiration and guidance. 

Mash Direct will give consumers the opportunity to win a week’s supply of vegetables if they can show evidence on social media that they are eating five portions of vegetables, and are being creative with their dishes. All they need to do is tag @mashdirect in their content, include the hashtag #5by5veg  and they will be placed in a draw to win free products.

Mash Direct’s range of vegetable accompaniments is ideal for people that are time poor and struggle to consume enough vegetables into their diet. All dishes can be cooked to perfection in the microwave or oven in around twenty minutes, combining convenience with great-quality, natural ingredients.

Each dish is 100% gluten-free and free from artificial colourings and flavourings.  Many Mash Direct vegetable products are an approved serving of 1 of 5 day.

Mash Direct has also created a bank of delicious recipes that can be accessed from the brand’s website ( to showcase how vegetables can be creatively incorporated in daily life. Key influencers from across the UK will also produce innovative serves using the Mash Direct range, which will be hosted online.

Mash Direct combines six generations of the Hamilton family’s farming expertise to create an extensive range of delicious and award-winning ‘field-to-fork’ vegetable accompaniments. Everything is created fresh on their farm with the true taste and texture of home cooking and the brand has received 23 Great Taste Awards to date.

Mash Direct’s innovative range is available in major retail multiples, convenience stores and independents throughout the UK. Consumers can also order online from the website:

Jack Hamilton, chief operations officer at Mash Direct, comments: “The Mash Direct ‘Five By Five Challenge’ campaign is being launched to encourage individuals to eat more veg. We hope that this initiative encourages consumers to incorporate delicious and high quality veg into their daily diet to improve their health and wellbeing.”

The Mash Direct Five By Five Challenge campaign launches on the 15 February. To enter the competition, individuals need to showcase evidence of consuming five portions of vegetables and being creative with  their with dishes, tagging the brand @mashdirect and using the hashtag #5by5veg.