Mash Direct marks launch of Sony Pictures’ Peter Rabbit 2 film with on-pack promotion offering a trip to Hollywood


Mash Direct (, the award-winning ‘field to fork’ vegetable accompaniments brand, is celebrating the release of Sony Pictures’ PETER RABBIT 2 film (out on 27 March), with a range of daily giveaways including a-once-in-a-lifetime trip to Hollywood.

To be in for a chance to win, make sure to pick up selected products from the Mash Direct range, which have been given a makeover and are branded with beautiful imagery of Peter Rabbit and his friends.

The prizes can be won on packs of the Mash Direct Mashed Potato, Champ, Carrot & Parsnip, Carrot, Parsnip & Turnip, Bubble & Squeak, Mashed Turnip, Mashed Swede, Potato Croquettes, Potato, Cheese & Onion Croquettes, Carrot & Parsnip Fries, Green Cabbage and Potato Rosti. The range is available in selected retailers and can be purchased from RRP £1.80 in store.

One lucky winner will receive a fantastic three night stay in a luxury hotel in Hollywood for a family of four. They will be given an exclusive Sony Pictures studio tour. They will also celebrate with a delicious meal at one of the top restaurants in Hollywood, as well as enjoying an action packed urban farm tour and a self-guided Santa Monica drive in an electric Mini 4X4.

In the new PETER RABBIT  2 movie, the characters go on a heist in a farmer’s market and creating themed Mash Direct packs is an organic fit to celebrate the return of Peter Rabbit and his friends to the big screen.

As a committed veg lover, Peter Rabbit is the perfect partner for Mash Direct which combines six generations of the Hamilton family’s farming expertise to create an extensive range of delicious and award-winning ‘field to fork’ vegetable accompaniments. Everything is created fresh on their farm with the true taste and texture of home cooking and the brand has received 22 Great Taste Awards thus far.

Mash Direct’s range is ideal for families and children as each dish is low in saturated fat, gluten-free and free from artificial flavourings, preservatives and colourings. Available in multiple retailers, the Mash Direct range can be found in Ocado, Waitrose (346 stores), Co-op (421 stores), Nisa (482 stores) as well as Booths, Amazon Fresh and various independent retailers such Budgens and Keelham Farmshop.

Jack Hamilton, chief operations officer at Mash Direct, comments: “We are excited to be partnering with Sony Pictures again for the launch of PETER RABBIT 2 in the UK. Peter Rabbit is one of the most iconic characters who loves vegetables and we hope this collaboration encourages more families to incorporate delicious and high quality veg in their daily diet.”

Barbara Murphy, head of distribution in Ireland at Sony Pictures, said: “We are delighted to team up with Mash Direct again ahead of the release of the much anticipated PETER RABBIT 2 this Spring. Peter Rabbit is renowned for getting up to mischief, but is also synonymous for fresh field vegetables! The on-pack promotion is the perfect way to engage families and encourage healthy eating whilst giving them the chance to win prizes in connection with one of our most lovable characters.”

PETER RABBIT 2 is in cinemas from 27 March 2020 and the Mash Direct on-pack promotion will run in supermarkets until 3 April 2020. To enter the competition, individuals will need to visit, fill out a form and enter a promotion code that can be found on the clear plastic film to be in with a chance of winning.