This week, golf fans at The 148th Open will be the first in the UK to hear the Mastercard sonic brand when they pay.
Together with Global Payments and Ingenico, Mastercard has developed technology to enable payment terminals to play its sound of acceptance when a Mastercard or Maestro card is used in the Mastercard Clubhouse. Fans will also hear Mastercard’s sonic brand and see the animation when they pay at the official Open shop.
The Mastercard sound of acceptance is a short, unique and memorable sound that is played when a transaction takes place, connecting consumers with the Mastercard brand in a new way as well as providing audio reassurance that their payments have been made successfully.
Earlier this year, Mastercard debuted its sonic brand identity – a comprehensive sound architecture with a distinct melody to provide simple and seamless familiarity across physical, digital or voice payment environments.
“Sound adds a powerful dimension to our brand identity and a critical component to how people recognise Mastercard today and in the future,” said Mark Barnett, President UK, Ireland, Nordics and Baltics at Mastercard. “We’re thrilled golf fans will be the first in the UK to experience our sonic brand in real time when they use their Mastercard at The Open.”
“At Global Payments, we are committed to delivering technology enabled, software driven solutions that enhance the customer experience,” said Chris Davies, president Global Payments Europe. “We are delighted to showcase this innovation in payments through our partnership with Mastercard and Ingenico.”
Visitors to The Open will also hear variations of the Mastercard melody in the Mastercard and Patrons Hospitality areas.