McArthurGlen Designer Outlet West Midlands to welcome heritage brand Fred Perry

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Iconic British fashion brand Fred Perry has opened its latest store at McArthurGlen Designer Outlet West Midlands.

Founded by triple Wimbledon champion Fred Perry in 1952, the brand has become synonymous for it polo shirts and laurel wreath logo, which has transcended into streetwear collections with partners including Comme des Garcons and the late musician Amy Winehouse. The new store will offer apparel for both men and women.

Mike Thomas, centre manager at McArthurGlen Designer Outlet West Midlands, said: ‘We’re excited to welcome iconic brand Fred Perry to our growing mix of premium retailers. Fred Perry offers smart-casual designer wear which we know our guests will gravitate towards, with  the new store being in good company among popular designer brands including Ralph Lauren, BOSS, Tommy Hilfiger, Coach and Ted Baker.”

Since opening in April 2021, McArthurGlen Designer Outlet West Midlands has become a popular choice for shoppers in the region and beyond. The 160 million pound designer outlet boasts more than 40 designer stores including Guess, Adidas, Calvin Klein, Under Armour and Radley, as well as a number of Food and Beverage brands including Five Guys and Wagamama.