McColl’s awards customer loyalty contract to eXPD8

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McColl’s Retail Group has awarded a nationwide contract to retail field marketing specialists eXPD8 to help support the launch of the neighbourhood retailer’s Plus loyalty card scheme to customers.

It is the first partnership of its kind in the convenience sector and will involve eXPD8’s national retail support services team registering shoppers for the scheme in McColl’s stores using its sophisticated tablet technology, which will be linked to the retailer’s customer relationship management system.

eXPD8 will also be providing the service in future stores acquired by McColl’s as part of its expansion plans. It extends the retail support services that eXPD8 has been providing for McColl’s Retail Group since 2013, which currently include checking in-store marketing promotions, stock availability and promotional set-ups.

The Plus card will reward customers when they shop at a McColl’s, Martins or RS McColl store nationwide with money off deals, as well as giving them access to exclusive prizes and competitions both in-store and online. The scheme is designed to help McColl’s increase sales in the growing UK convenience market and to enable the company to respond more intelligently to its customers’ shopping habits.

Amanda Heritage, head of convenience at eXPD8, said: “We are delighted to be supporting the growth of McColl’s by assisting in the acquisition of loyalty card customers. It demonstrates the value that we can bring to retailers through the diverse range of our support services in-store.

“Our technology, which is already integrated with McColl’s internal systems through our existing contract to provide a range of retail support services, means that we can register people immediately and they can use their new PLUS card within 15 minutes of registration.”