McColl’s Covid-driven partnership with Deliveroo is expedition of necessary collaboration, says GlobalData

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Following the news that McColl’s is partnering with Deliveroo to launch a new 30-minute delivery scheme: Thomas Brereton, retail analyst at GlobalData, a leading data and analytics company, offers his view on the situation: “McColl’s revamped partnership with Deliveroo to offer home delivery within 30 minutes from 120 stores (with plans to roll out to an eventual 300) is a natural move for a convenience operator under the strain of COVID-19. It follows in the footsteps of similar recent partnerships, such as M&S (also with Deliveroo) and Carrefour with Uber Eats, as grocers look to fulfil the higher demand for alternative fulfilment options across Europe.

“But this pandemic has likely only accelerated pre-existing plans from McColl’s to forge some such alliance. Given the existing partnerships between Deliveroo and Co-op and Uber Eats and Costcutter, it is a logical time for McColl’s (which has struggled to vie with rivals over recent years) to launch a similar option.

“However – as with all of these retailers – McColl’s must ensure that the integration between staff, store and Deliveroo driver is as harmonious as possible, avoiding the dedication of excessive staff resource to building the orders and store