Mcguigan Wines partners with Anya Hindmarch for Dry January pop-up

With Christmas behind us and the nation waking up from its mince pie coma, new research has revealed one in two people are looking to moderate their drinking in 2022, with one in 10 looking to give up alcohol entirely. 

This comes as McGuigan reveals sales of it’s no alcohol Zero range has seen a 347% uplift in sales year on year. On the shelves since August 2020, the McGuigan Zero range comprises of five high-quality wines which are full in flavour, and free from alcohol including a Shiraz, Chardonnay, Sparkling, Rosé and Sauvignon Blanc. All wines have been produced using the latest spinning cone technology, working at low temperatures to gently remove alcohol after the fermentation process, ensuring the wines maintain their delicate fruit flavours.

In addition to this, the wine is created to maintain strong varietal characteristics, containing no artificial sweeteners or additives. The range can be found at all major supermarkets including Tesco, Sainsbury’s, Asda, and Morrisons. With a variety of tasting notes, there’s something to suit everyone’s taste:

  • Shiraz: Sweet blackcurrants and a rounded finish
  • Rosé: aromatic and vibrant with strawberries and citrus notes
  • Sauvignon Blanc: flavours of passion fruit and lime with a long finish
  • Chardonnay: aromas of white peach combined with subtle notes of vanilla and oak
  • Sparkling: elegant and refreshing, and features crisp pear and green apple, lively bubbles with an attractive zesty crisp finish

AVL’s chief operating Ooficer for the UK Europe and America’s, Julian Dyer said: “It’s great to see the nation becoming more ‘sober curious’ and the uplift in sales of our Zero range year on year suggests there’s no sign of this slowing down.

“We’re proud to have created a no alcohol range of wines that provide the same experience that comes with drinking alcohol and that can be paired with food or enjoyed in a leisurely way with no compromise on taste or flavour.”

“Whether you’re taking a break after a very Merry Christmas, verging on sober-curious, or kickstarting the New Year health regime,  the McGuigan Zero range gives you the freedom to go zero, without compromising the flavour in your glass. With McGuigan Zero, you can still join in on all the fun without the alcohol intake (or hangover!)”