McVitie’s Jaffa Cakes launches two new flavours


McVitie’s has today unveiled two new fruity and tangy Jaffa Cakes flavours – Cherry and Passion Fruit – to join the Jaffa Cakes range. 

The new twists on the original zesty orange Jaffa Cakes have been created in two fantastically moreish flavours, Cherry and Passion Fruit, sandwiched between the iconic dark chocolate and springy sponge layers. 

The new editions are designed to take your taste buds on a tangy adventure, with the cheeky Cherry bursting with playfulness, while the tropical Passion Fruit gets the party going! 

The two new flavours will be welcomed into the ever-growing ‘Jaffa-nation’ – which one will you pick next? Will you be sashaying to some tropical tunes with Passion Fruit or brightening up a dull day with some cheeky Cherry vibes? 

The zesty new flavours are perfect for a mid-afternoon pick me up or to bring a bit of pizzazz to your lunch time. 

Though fear not Jaffa Cakes Pineapple Flavour fans, the Cherry and Passion Fruit flavour editions won’t be replacing any of your existing favourites but are joining both the Pineapple and the original tangy Orange flavours to extend the Jaffa Cakes family.  

Emma Stowers, brand director for McVitie’s at pladis UK&I, said: “We’re really excited to reveal our two new Jaffa Cakes flavours – ‘cheeky’ Cherry and ‘party’ Passion Fruit – for everyone to enjoy! What better way to bring a fruity and tangy new twist to an afternoon pick me up, or some added zest to your day?” 

Jaffa Cakes Cherry and Passion Fruit flavours are both available in recyclable sharing boxes of 10 cakes from supermarkets in the UK & Ireland from 3 January. 

RRP £1.20 per pack.