Today, McVitie’s have announced the launch of a new limited edition White Chocolate version of their classic Jaffa Cakes, available exclusively via the @jaffacakesofficial Instagram, from 11am on Thursday 28th April.
After years of requests for a white chocolate version of the nation’s favourite cake in the biscuit aisle, McVitie’s have created an limited-edition run of 40 packs of McVitie’s White Chocolate Jaffa Cakes.
Featuring the classic orange flavoured centre and light spongy layer of the original, the new limited edition McVitie’s Jaffa Cakes sees their iconic crackly dark chocolate replaced with a silky white chocolate coating, for the first time ever.
Proving Jaffa dreams can come true, McVitie’s are offering fans the opportunity to get their hands on pack via a competition on the official McVitie’s Jaffa Cakes Instagram.
To enter, Jaffanatics simply need to head over to the official McVitie’s Jaffa Cakes Instagram and like the competition post, and tag the person they’d most like to share a pack of McVitie’s White Chocolate Jaffa Cakes.
Only 40 packs of two-White Chocolate Jaffa Cakes will be available, and the competition will run from 11am on Thursday 28th April until Monday 2nd May. Winners will be selected at random on Tuesday 3rd May. Thumbs at the ready Jaffanatics – you’ve got to be in it to win it!
Alice Jamieson, brand manager at McVitie’s Jaffa Cakes, said: “The Jaffanatics spoke, and we listened. We couldn’t be more excited to launch this competition and offer fourty lucky Jaffanatics the chance to see their Jaffa dreams come true and be the first to try our limited-edition White Chocolate Jaffa Cakes.”
While McVitie’s White Chocolate Jaffa Cakes aren’t currently available on shelves, Jaffa Cakes fans can always satisfy those sweet cravings with the existing McVitie’s Jaffa Cakes flavours, including Original Orange, Cheeky Cherry, and the recently re-launched Lemon & Lime flavour.