Yours Clothing, the UK’s fastest growing plus-size fashion retailer is excited to announce that its menswear brand, BadRhino, will expand its brand presence by opening two standalone menswear stores in June. These will be the very first BadRhino stores for the brand, the first opening in Skegness, Lincolnshire and the second in Great Yarmouth, Norfolk. Both stores will be situated in the main high street shopping areas.
The opening of the standalone stores is a new venture for the menswear fashion brand. After the success of showcasing the menswear range in 50 Yours Clothing stores across the UK, customer demand has indicated the desire to see the full BadRhino product range in standalone stores. The strategy is to grow the brand significantly over the next year with new store openings and third-party stockist deals with ASOS, Zalando, Tesco and other leading retailers.
BadRhino is best known for its wide range of casual, affordable men’s fashion with its refined offering going up to 8XL; including shirts, polos, denim and everyday wardrobe basics. The full range is also offered in ‘Tall’ fit which features longer length trousers up to a length 36, extra body length and longer sleeves across all styles.
The first BadRhino store to open will be in Skegness on Friday 29 June and the Great Yarmouth store will open just one day later. The store openings will create a number of new jobs in the local area. Both stores will open at 10am by brand ambassador Terry Hollands, one of Britain’s strongest men. Terry will be in-store doing meet and greets and handing out surprise giveaways to celebrate the new store openings.
BadRhino is actively looking for additional stores across the UK and plans are in place to open another standalone store this year.
Retail director Karen Luton said: “We look forward to offering an exceptional BadRhino experience to both new and existing customers with our two new standalone menswear stores. It is a very exciting time for the business and our newly recruited store teams.”