Yours Clothing, the UK’s fastest growing plus-size fashion retailer is delighted to announce the opening of its third standalone BadRhino store. The menswear brand opened in Peterborough city centre, following the successful launches earlier this summer in Skegness, Lincolnshire and Great Yarmouth, Norfolk.
The 2,500n sq. ft. store currently holds 4,500 units of product and has created five new jobs. This will be the third store for the brand with a fourth due to open in Bristol next week.
The brand is best known for its wide range of casual, affordable men’s fashion with its refined offering going up to 8XL; including shirts, polos, denim and everyday wardrobe basics. The full range is also offered in ‘Tall’ fit which features longer length trousers up to a length 36, extra body length and longer sleeves across all styles.
The opening of standalone stores is a new venture for the menswear fashion brand and follows the brand’s success of showcasing the range in 50 of its sister stores across the UK and growing customer demand. The overall strategy is to grow the brand significantly over the next year and new stockist deals with ASOS, Zalando and other omni channel retailers are so far proving highly successful.
BadRhino are actively looking for additional stores across the UK and plans are in place to open another standalone store this year. Yours Clothing has an overall business plan to open 35+ new stores in 2018 alone, this will include womenswear, international and menswear stores.
Retail director Karen Luton added: “We look forward to offering an exceptional BadRhino experience to both new and existing customers with our new standalone menswear stores. It is a very exciting time for the business and our newly recruited store teams.”