Merchant Gourmet announces new product listing with Lidl

Leading healthy grains and pulses brand Merchant Gourmet has secured a new permanent listing in all Lidl stores from August. Having previously done spot deals on a range of limited-edition pouches exclusively for Lidl, the brand’s core range of 250g pouches will now be stocked on a permanent basis.

The pouches featured will be Merchant Gourmet’s Persian-style Quinoa & Lentils, Smoky Spanish-style Grains & Rice, Tomatoey French Puy lentils, and Glorious Grains with Red Rice and Quinoa.

Merchant Gourmet is leading the market in healthy grains and pulses, taking inspiration from world-cuisine inspired flavours. The brand continues to innovate each year, offering a range of products for health-conscious consumers looking to create delicious, healthy and interesting meals at home or on the go.

Nyree Chambers, head of brand at Merchant Gourmet, said: “We are delighted to announce this new permanent listing with Lidl as we continue to drive Merchant Gourmet’s presence in supermarkets and increase visibility with health-conscious consumers. This versatile range offers the consumer different usage occasion, whether as a side of plate with the Smoky Spanish-style Grains & Rice or as an alternative to meat using the Tomatoey French Puy lentils in a  Bolognese.  The growing appetite for healthy, meat-free options has been reflected by the increased demand to stock products such as ours in stores and we hope Lidl’s customers will enjoy trying and experimenting with the full range.”

Merchant Gourmet is leading the grains and pulses category, experiencing YOY branded growth of 8.6% with a market share of 35.6% [IRI, 52wks ending 23rd May 2020]. The new listing marks another milestone in the brand’s ongoing growth and innovation journey.

The Merchant Gourmet range is available in all major retailers, or alternatively on https://www.merchant-gourmet.com