Merchant Gourmet launches Direct to Consumer (D2C) online shop

Merchant Gourmet – the leading pulses and grains brand – has today announced the launch of its new direct-to-consumer platform and rebranded website:

The new online shop now offers an easy way for shoppers to purchase their favourite Merchant Gourmet products, including exclusive bundles and meal boxes, all delivered straight to your door with free delivery when you spend £20.

All products are available to purchase on subscribe and save, offering customers a 10% discount when they opt into regular deliveries every 14, 30, 60 or 90 days.

The launch comes in time for Veganuary as the brand ramps up its mission to inspire more people to eat more plants with its full range of simple, plant-based products. Shoppers can also sign up to Merchant Gourmet’s recycling scheme, where they can order recyclable envelopes to return their pouches in. The partnership with Enval helps close the loop and leave no plastic unrecycled.

Merchant Gourmet’s new shop features a unique bundle offering of mixed boxes of pouches, Chestnuts, Plant Jars, and dried ingredients. It will also sell bespoke ‘meal boxes’ which pair Merchant Gourmet pulses and grains with its new Plant Jars for a complete plant-based meal.

“We are driven by the fundamental belief that a world where people eat more plants is a better place: better for our health and better for the planet,” says Richard Peake, managing director at Merchant Gourmet.

“We’ve seen online shopping surge during the pandemic, with consumers’ expectations at an all time high. We designed our new website with the customer at heart, focusing on ease, convenience, and user experience. After months in the making, we’re so excited to reveal our online shop and hope that it makes plant-life easy, enjoyable, and more accessible to the masses.

With 15% YOY growth and value share of 42.8% (up from 40.1% last year), Merchant Gourmet is consistently performing ahead of the category, as it continues its ‘Appetite for Change’ campaign.