Metro Cash & Carry chooses Electrolux Professional to maximize in-store customer experience

Electrolux Professional and Metro Cash & Carry teamed up in Belgium to enhance in-store experience thus surprising and inspiring customers with Libero Point.

Metro/Makro Cash & Carry is a leading international player in self-service wholesale trade. In Belgium, the group currently has 15 retail outlets: nine Metro warehouses (B2B) and 6 Makro warehouses (B2C).

In 2014, the group decided that it was time for the brand strategies of Metro Cash & Carry to become better tuned in to the current market. Among other things, the slogan “You & Metro” clearly shows where the company wants to go: the customer comes first and Metro is the trusted partner of choice. They’ve recently implemented a structure within their organization dedicated to increasing in-store experiences. This has become one of their key points to distinguish themselves from other retailers.

“As a large player in the retail market, we’re constantly working to surprise our customers, to offer them something more. By integrating Electrolux Libero Point in each of our 15 outlets, we’ve upgraded our in-store experience. We can now offer not only high quality ingredients, but also a high level of inspiration. We want to inspire our customers, show them new items, new combinations, all following the rhythm of the seasons. Moreover, thanks to the Libero Point mobile kitchens, we’re not only limited to indoor demos and events, but we can easily move them to different locations also for external events. Flexibility, reliability and an exclusive look are their three major assets, said Kenneth Vansina, head of customer experience, Makro Cash & Carry Belgium.

Customer perception is a central message extended to all branches of Metro and Makro and Electrolux Professional was able to satisfy their requirements par excellence: each of the 15 stores in Belgium has its own completely personalized Libero Point.

“This story clearly shows the versatility of Libero Point. This unique mobile kitchen – equipped with integrated ventilation system and refrigerated drawers – can easily be installed at any location, indoor or outdoor. Although originally designed for show-cooking, this is the perfect solution for any segment willing to offer something extra to its clients: hotels who want to serve breakfasts or brunches amidst their guests at the poolside or in the garden; elderly homes who like to organise cooking activities for their residents in the communal area; retailers who want to delight customers with chef demonstrations in-store,” said  Bas van Montfoort, country manager Belgium at Electrolux Professional.