Midcounties Co-operative launches fundraising project to buy in-store defibrillators

Midcounties Co-operative: fundraising initiative

Midcounties Co-operative: fundraising initiative

The Midcounties Co-operative has launched a groundbreaking new fundraising project to help save lives by working with local communities to install defibrillators at its sites.


Defibrillators are the only treatment for sudden cardiac arrests, and can increase the patient’s chance of survival by up to 70 per cent when used within the first three minutes.


The Society has pledged to introduce these life-saving devices within its trading areas, particular in areas that are hard for medical services to reach. The scheme is part of The Midcounties Co-operative’s on-going commitment to support its local community, and colleagues will be working closely with the community to raise money to buy the units.

The Society has teamed up with The Community Heartbeat Trust, a leading national charity dedicated to providing defibrillation services to local communities. The charity with support The Midcounties Co-operative by supplying the defibrillators and helping to raise awareness of sudden cardiac arrest.

The pilot scheme is being rolled out in Bilston, with a defibrillator set to be installed in the Society’s Springvale Sports and Social Club this month. Local groups Springvale Steelers Football Club, Sunday Night Members, Probus, FRAP, Bilston and Willenhall Lions and Springvale Bowling Club joined forces with The Midcounties Co-operative to collect the money to buy the unit.

The defibrillators can be publicly accessed making them available to all members of the community should there be an emergency. Awareness sessions and support will also be available for The Midcounties Co-operative’s colleagues and the community through the Community Heartbeat Trust, local ambulance services and community first responders.

Maxine Sharman, head of community engagement at The Midcounties Co-operative, said: “Defibrillators help to save lives by administering vital care during the time the patient is waiting for emergency services to arrive. This landmark project will make a significant difference in our local communities, and is a great way for us to work with groups and businesses to bring a life-saving service to their doorstep.

“We have the exciting launch at Springvale later this month and are looking forward to working with more of our local communities in the future.”

Martin Fagan from The Community Heartbeat Trust, said: “When someone suffers a cardiac arrest a defibrillator administers a shock in an effort to establish a regular heartbeat, and dramatically increase the patient’s survival hopes. We want these devices to be easily accessible for local communities, and are proud to support The Midcounties Co-operative’s commendable project to make this a reality throughout its trading areas.”