MidCounties Co-operative’s head of direct sourcing joins British Honey Co as COO

The British Honey Company (BHC), the producer and distributor of premium British Honey, Keepr’s Honey-infused spirits, Dodd’s, English Heritage Spirits and alcohol sanitiser products, is pleased to announce the appointment of Matt Fletcher as chief operating officer (COO) where he will lead the manufacturing and operations teams.

Fletcher: new role

This is a newly created position within BHC’s senior leadership team, reporting directly to the Board, and follows the successful acquisition of Union Distillers Limited last month which, as part of its continuing growth strategy, has significantly enlarged the new group.

Fletcher joins BHC from The MidCounties Co-Operative, a large, Midlands-based customer of BHC, where he was Head of Direct Sourcing, responsible for building a portfolio of over 250 suppliers across 54 categories. He previously held senior management positions at Holland & Barrett International and House of Fraser.

Commenting on the appointment, Michael Williams, CEO of British Honey, said: “We are delighted to welcome Matt to BHC. The Company has known him professionally for a number of years in his capacity at MidCounties Co-Op so we are well aware of his capabilities. BHC’s Business Model is underpinned by leading edge technology with connectivity to an ever-increasing number of online sales and social media platforms where Matt’s knowledge and experience of EDI coupled with his strategic planning and Project management expertise will be of great benefit to the business.”