Middlesex Cricket at Lords announce first ever Luxury Drinks Partner

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Middlesex Cricket is today delighted to announce that Jukes Cordialities has become the Club’s Official Luxury Drinks Partner in an exciting new partnership.

Jukes Cordialities is the brainchild of Matthew Jukes, a world-renowned wine taster and writer, with over thirty years’ experience in the international wine trade. 

The absence of any seriously rewarding, non-alcoholic drinks saw Matthew create Jukes, a series of drinks that do everything that wine does on the nose, palate and finish, but without any grapes or alcohol involved, and all extremely low in calories.

All Jukes Cordialities engender a similar, satisfying perfume, mouthfeel and aftertaste of a glass of fine wine, by combining fruit, vegetables, herbs, spices and flowers with a gentle, long, cool maceration in organic apple cider vinegar, to extract exactly the right amount of colour and flavour from each component. 

Jukes’ partnership with Middlesex will see their range of drinks served to Middlesex’s hospitality, sponsorship and corporate partners and guests at the Club’s events throughout the coming year, while Jukes will benefit from brand exposure through sponsorship on Middlesex’s enhanced live streaming service throughout the forthcoming Vitality Blast campaign at Lord’s. 

Speaking of the new partnership, Middlesex Cricket’s Commercial Manager, Rob Cook, commented:

“We are delighted to announce that Jukes Cordialities is the Official Luxury Drinks Partner of Middlesex Cricket. Having the finest alcohol-free drinks available for our hospitality guests and members to enjoy is a fantastic way to enhance our first-class hospitality offerings. 

Jukes premium brand image perfectly complements Middlesex Cricket’s hospitality, and we are very much looking forward to developing this partnership throughout the season.”

Matthew Jukes commented:

“I am absolutely thrilled to be working so closely with Middlesex Cricket.  While we all love a glass of delicious wine, there are times when we thirst after a drink as rewarding and sophisticated, but with 0.0% alcohol on board and this is why I created Jukes.  These drinks are not wine, nor are they made from grapes, but they have the same flavour silhouette and gastronomic appeal, and I am certain that members and guests will be bowled over by the range of Jukes drinks.”