Milkshake brand, Shaken Udder, celebrates a decade in retail


Premium milkshake brand, Shaken Udder, is celebrating its ten-year retail anniversary this summer amidst booming sales and a raft of new contracts.

What began as an event-based brand touring the country and selling delicious milkshakes at top music festivals, has now become a successful retail brand stocked in the major supermarkets.

Focusing on using the best quality British milk and real ingredients for its shakes, with no artificial colours, flavours or preservatives, Shaken Udder has been able to take a stronghold of the milkshake market with consistently delicious and nutritious products that have gained an incredibly loyal following throughout its decade in business.

Sales have grown consistently year-on-year with a 39% growth in 2016 and impressive 41% growth in 2017. Indeed, Shaken Udder is on track for another impressive year of growth in 2018. And, having already secured huge contracts with WHSmith, Boots and easyJet this year, which will increase production and boost sales significantly, it is looking like the sky really is the limit for the small firm. “So much has happened in the last ten years since we first hit the shelves in Harvey Nichols; we never could have predicted such success in the retail sector when we started blending shakes at festivals back in 2004,” says Andrew Howie, co-founder of Shaken Udder. “There’s just such a huge demand for delicious and nutritious drinks and snacks that can be enjoyed on the go.”

Since the initial launch of the 330ml bottle range in 2008, new product developments have seen additions of 200ml Shaken Udder Kids cartons, Uber Udder 750ml bottles and now its 330ml Dreamcap product aimed at the travel and on-the-go sector, has seen the brand move with the times to ensure it stays one step ahead of the game. “We’re always looking at the category, judging where the opportunities are and going with it, whether that be in terms of new flavours or new formats. The on-the-go drinks sector is incredibly competitive, but where milk-based drinks are concerned we feel we are leading the way with both quality and innovation,” continues Howie. “We’ve adapted and grown with the demands and the desires of our loyal customers, but we’ve remained true to our roots and continue to use the best ingredients and offer superior taste and quality shakes to make sure we intrigue and inspire people to get excited about dairy.”

As the firm embarks on its next ten years on the retail shelves, its aim is to navigate further into the retail and food to go sectors. With a huge new deal to supply low cost airline, easyJet, with its new 330ml Chocolush Dreamcap shake, Shaken Udder is looking to the skies and beyond to grow its brand to customers all over the world.

“This is a very exciting time for us as this is our first airline contract and our product and brand is now in front of around 200,000 customers a day. That’s huge and so exciting,” continues Howie.

Plus, with new NPD on the way, Shaken Udder is showing no signs of slowing down. “We’re working on new ideas all the time. Staying on top of the market trends and listening to our customers is the key to our success and we’re determined to lead the way over the next ten years and beyond,” concludes Howie.