As young millennials hit online stores for their summer holiday wardrobes, their expectations for delivery are sky high, according to research from MetaPack.
Put simply, UK consumers aged 18-24 want their delivery fast and on their terms. Digital natives, who have grown up with fast and cheap internet access, expect their deliveries to operate in a similar manner, with 55% saying they value free delivery most and 33% stating that, for them, it’s all about speed.
UK parcel deliveries are likely to cross the 1 billion mark by the end of 2015 and consumer attitudes are rapidly changing. Gone are the days when consumers were willing to wait weeks for a package to arrive, especially among the new generation of consumers. Today’s 18-24 year olds increasingly want same-day delivery and 82% are keen to try it over the next year.
As they plan their summer holidays abroad, it seems this generation sees no limit to their online shopping with a majority shopping and getting deliveries from overseas.
With millennials so passionate about getting what they want when they want, woe betide the retailer who fails to deliver. A chunky 40% of those surveyed said they would tell the world about a bad delivery experience on social media.
For further detail, check out the infographic above; the first in a new series about the online retail consumer generations published by MetaPack.