Mindtree to manage Kellogg’s digital marketing operations


Mindtree, a global technology services company, has announced that it is working with the Kellogg Company, the world’s leading cereal company and second largest producer of cookies, crackers and savory snacks, to manage its global digital marketing platform. Mindtree will manage and support the marketing IT infrastructure to execute Kellogg’s brand efforts and digital marketing innovation across 400+ digital properties.

As the sole managed services partner for all of Kellogg’s digital marketing properties, Mindtree will support Kellogg’s industry leading digital initiatives with more than 100 monthly production deployments. While managing a diverse pipeline of projects and technologies, Mindtree will leverage the latest in security technologies and cloud infrastructure to support global efforts across more than 50 brands. Special attention will focus on quick turnarounds and increasing speed to market, all while partnering with 10 creative and digital agencies, as well as many other specialists.

This partnership will take advantage of Mindtree’s Gainesville (FL) Delivery Center, providing Kellogg a US-based team that will be augmented by other global offices for round-the-clock service.

Erik Kamman, senior IT director, Kellogg Company, said: “I’m excited about the new partnership between Mindtree and Kellogg’s. They have brought a metrics driven approach to supporting our digital marketing platform, which is speeding up our ability to deliver, allowing us to focus on delivering superior Marketing capabilities.  This is a big win for both our Marketing and IT organisations.”

Radha R, executive vice president and head of retail, consumer products and manufacturing, Mindtree said: “Today’s consumers demand near real-time engagement with their favourite brands and our goal is to help take Kellogg’s to the next level of speed, efficiency and customer engagement.”

To manage Kellogg’s dynamic digital marketing IT infrastructure, Mindtree will use the Mindtree MWatch, infrastructure management platform ensuring uptime for all their consumer-facing properties globally.