Mintel to explore consumer behaviour in China in new series of reports

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Mintel has released its first report in a series of research examining Chinese consumer behavior.

According to Mintel, the in-depth report titles will run every month throughout the year; each focusing on a separate CPG, foodservice, retail and lifestyle sector; and will be the only reports on the Chinese market available globally that combine both primary consumer research and detailed market analysis and data.

Mintel said the launch follows its acquisition of Access Asia at the end of 2011 and will enable it to build on its market and trend intelligence coverage and global retail expertise.

As a result, Mintel’s research capabilities in China will now incorporate unrivalled expertise into China’s food and non-food consumer products markets, retail and foodservice industries, the research company said.

Peter Haigh, CEO at Mintel, said: “Our new series of China reports, will deliver unique insight into the world’s most complex and exciting consumer market, enabling our global client base to understand, evaluate and anticipate the Chinese consumer market place. With Mintel’s 40 years of experience and Access Asia’s long-standing specialist Chinese research, our China Reports give unique insights into China’s consumer products, retail and service industries. As these markets become increasingly competitive, complex and challenging, our clients will find the necessary research and expert opinions to help them succeed.”

In contrast to most traditional research into China, focusing on the affluent eastern regions, Mintel said its reports conduct primary consumer research in tier one, two and three cities, enabling a unique regional insight into the Chinese consumer. Clients will also have access to customised saved search functionality and consulting analysis services, it said. As well as being available online, the reports also feature multi-format download options including PDF, DOC, PPT and infographic summaries, perfect for reading on-the-go via tablets and mobile devices, said Mintel.