Mintel lifted the lid on the latest food and drink trends at The Institute of Food Technologists’ (IFT) annual event in Chicago last month. Hosting the Global New Products Pavilion, Mintel showcased innovative lines while its new product experts, Lynn Dornblaser and David Jago presented three key themes: baby boomers, satiety and simple ingredient statements.
Delegates were invited to vote on their favourite products representing each theme with almost 700 visitors taking part. The results were:
- Baby boomers: a generation in search of new products
“With baby boomers comprising 26% of the population, it only makes sense that manufacturers are positioning products just for them,” said Dornblaser. “The trick is to position these products with the needs of baby boomers in mind, without making the consumer feel like they have ailments or are aging.”
Smartfood Popcorn Clusters from the US took first place in the baby boomer category. While being an indulgent snack, it also serves up some powerful nutrition, such as calcium and fiber. Tripl3 O Antiox Green Tea with Honey from Colombia and Kellogg’s All-Bran Buds Singles from Canada took second and third place, respectively.
- Satiety: the next big thing in weight management
With rising obesity rates and an increase in chronic ailments, wellness and well-being is a trend we will be seeing a lot of in the next few years and satiety fits right in.
IFT attendees chose the EcoSlim Dark Chocolate Bars from Portugal as their favorite product for staying fuller longer. Kellogg’s Special K Sustain Breakfast Cereal from the UK came in second place, followed by Barilla Mulino Bianco Grancereale Fibre Biscuits from Italy.
- Simple ingredient statements: clear language for confused consumers
According to Dornblaser, natural and additive-free have become part of the consumer’s health and wellness vocabulary. People are attracted to clean labels and are taking great measures to avoid over-processed foods.
It was a tight race in the simple ingredients category. Pepsi Raw Natural Born Cola (UK) came in first place with its natural plant extracts and new pack design. In second place was Yoplait Simply…Gogurt Portable Lowfat Yoghurt from the US, followed by the UK’s Planet Lunch Squeezable Fruit containing 100% natural ingredients.