Mirror to run giftcard competitions to push inaugural Giftcard & Voucher Week

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Giftcard & Voucher Week, a new promotional week (10-17 November 2012) designed to celebrate and promote giftcards and vouchers in the pre-Christmas period, has announced a media partnership with The Mirror Group.

Competitions will run in The Mirror and the Daily Record enabling consumers to win a total of £9,000 of giftcards and vouchers over a consecutive six day period. Launching on 12 November, the prizes will be provided by the week’s sponsors who include: Debenhams, Halfords, H. Samuel, National Garden Gift Vouchers, Theatre Tokens and Wickes.

Other activity planned to support Gift Card and Voucher Week includes competitions in lifestyle magazines and websites, a TV competition, 50 regional newspaper competitions and 100 radio competitions. In addition, a poster advertisement will appear on one of the largest trackside poster sites in the country at Clapham Junction rail station.

John Starr, managing director of Clareville, the PR agency behind Giftcard & Voucher Week, said: “Our media partnership with The Mirror Group is testament to the great sponsorships for the week and we look forward to offering lucky readers the chance to win giftcards and vouchers.

“With Christmas just around the corner many people are starting to consider what to buy their loved ones, and the week will put giftcards and vouchers at the front of mind and highlight their ability to offer choice and flexibility, whilst still being tailored – the ultimate present.”