Missguided matures operations following rapid growth

Fast fashion e-tailer Missguided is maturing its operations in anticipation of further expansion, following over six years of rapid growth, which have seen the business grow from a start-up to one of the UK’s leading women’s online retailers.

The business is bolstering operations through a new logistics partnership with Norbert Dentressangle and upsizing its Manchester base, which has served as the Missguided headquarters for almost three years.

The online retailer said it has experienced phenomenal growth since launch in 2009, introducing two hugely successful partnerships with global pop-star Nicole Scherzinger as well as inaugural Plus-size and Active wear collections in the last year alone – attributing to the high double digit growth of the business.

The seven year deal with Norbert Dentressangle will see the transport and logistics company manage Missguided’s international e-fulfilment operation as the business further expands geographically, building on its current websites serving the UK, US, France and Australia.

This year will also see Missguided transfer to a brand new office and open a new fulfilment centre the following year as the company out-grows its current facilities. The new 45,000sq ft Missguided HQ will be based in Salford Quays, allowing additional space as head-count increases to further support the growth of the company. The new building will be custom-designed to reflect the young, creative culture of the Missguided brand.

Commenting on the office move, Nitin Passi, MD of Missguided, said: “The past few years have seen significant new resource join the team, and so it comes as no surprise that we have out-grown are current premises. We are glad to be staying close to our present location but it is hugely exciting to be able to start from scratch and create an office space which echoes the Missguided spirit.”

In a first-time move for Missguided, the warehouse and office will be split to account for the growing scale of operations. However, staff will continue to work across the two locations to maintain a fully integrated operation.

Norbert Dentressangle will take over responsibility for the warehouse, including the receipt of goods from Missguided’s suppliers, order picking, marshalling, packing, despatch and returns management, working closely with the customer care team to ensure Missguided consumers receive the best possible shopping experience.

Work on the new fulfilment facility will start in June this year, with an estimated go-live date in April 2016. The 250,000sq ft facility and mezzanine structure will provide total floor space in excess of 1 million square feet, more than 5 times the size of the current facility.

Passi said: “We are hugely excited to be expanding our operations in light of the phenomenal growth of the company. Our key challenge as we continue to grow in the UK and across borders is to maintain the highest standards of customer experience.

“We are delighted to be partnering with a world leader in logistics in order to maintain and improve this element of our business throughout our expansion. Norbert Dentressangle have a proven capability in retail and have demonstrated a highly flexible and strategic long-term approach so we look forward to working with them.”