Missguided selects Intercity for bricks-and-mortar technology mission


Global fashion brand Missguided has entered into a strategic partnership with Intercity Technology to deliver and support the IT infrastructure of its first ever physical shops.

The enterprise mobility and IT specialist worked closely with Missguided to plan and execute the technology strategy behind its 21,000sq ft flagship outlet within east London’s Westfield Stratford City shopping centre. The store, which opened in November last year marks the start of Missguided’s journey into bricks-and-mortar stores.

Following a competitive tender process, Intercity was selected to provide a broad range of IT infrastructure solutions, including IP telephony support, wired and wireless connectivity for its store systems and clients in-store experience, data security, software updates and a comprehensive single point of contact support services, all delivered as a managed service complete with 24/7 monitoring.

Ian Cairns, sales director North at Intercity Technology said: “The retail industry was disrupted by pure-play ecommerce companies, and now Missguided has flipped that model on its head by showing how high-street shopping can be revolutionised through technology. It is going to change the way consumers shop.

“We are able to offer a complete solution based on our market-leading technologies, providing fast and efficient infrastructure and ensuring that any issues are identified and addressed before they impact the customer. This technology backbone will act as a foundation for Missguided as it becomes a leading name on the high-street.”

David Pollitt, head of IT operations at Missguided, said: “For a fast-growth online business embarking on its high-street journey we needed an agile IT solutions specialist that would be able to adapt and grow with our ambitious plans. During the tender process the Intercity team gave us the confidence that they had the expertise, commitment and resource to deliver on this brief.

“Our vision is to bring the digital world into each of our shops using innovative technology, and our first physical store will only be the start. We aim to expand our bricks-and-mortar estate across the UK and we’re looking forward to working in partnership with Intercity in order to support the customers’ shopping experience whilst Missguided continues to develop its multichannel experience.”