Missoma honoured in Sunday Times WorldFirst SME Export Track 100 awards


Demi-fine jewellery business Missoma has been honoured at the fifth annual Sunday Times WorldFirst SME Export Track 100 awards, receiving the ‘Excellence in Ecommerce’ award sponsored by DHL Express.

The SME Export Track 100 league table ranks the UK’s small and medium-sized private companies with the fastest-growing international sales. Over the last two years, companies in the ranking have grown their international sales from between 36% and 360% a year to a total of £833m, and employ 8,900 staff, having added 3,000 jobs over the period.

The ‘Excellence in Ecommerce’ award was presented by Abi Brodie, vice-president of ecommerce at DHL Express, to Missoma’s ecommerce manager Safura Harrison, and brand and marketing manager Kate Woods. The jewellery brand makes 95% of its sales online and grew its international sales by 326% a year to £5m in 2018.

Commenting on the win Kate Woods at Missoma said: “We are a jewellery brand that is based in London but is exporting all over the world, and we have big, exciting plans. We are expanding in the US and are investing a lot of time and energy there.”

Abi Brodie, vice president sales – e-commerce at DHL Express UK, said: “Exporting can be particularly challenging for small businesses, but it presents huge growth potential for those able to seize the opportunity. At DHL Express we’re working hard to help as many businesses as possible recognize this and grow their business.

“Missoma has clearly been able to harness their export potential, so I’m delighted to have been able to present them with the excellence in e-commerce award. I look forward to seeing them continue to go from strength to strength!”

Additional awards were presented to Oh Polly for ‘Best Newcomer’, P2i for ‘Manufacturing Excellence’ and Missy Empire for ‘Fastest-growing Company’.