M+LKPLUS from The Apprentice finalist Camilla Ainsworth lands nationwide listing with Holland & Barrett

M+LKPLUS, the gourmet nut milk brand from The Apprentice finalist Camilla Ainsworth, has confirmed its first exclusive nationwide listing with the UK’s leading health and wellness retailer, Holland & Barrett. This follows MD of Holland & Barrett, Steve Carson’s, appearance on the show to help Lord Sugar judge the final episode, and marks an exciting partnership for the health giant which is rapidly expanding its offering with innovative new vegan products.

The delicious plant-based ‘m+lk’ is dairy-free and made without any hidden ‘nasties’ including refined sugar, stabilisers or emulsifiers. Available in a range of moreish, gourmet flavours, the first variety hitting the Holland & Barrett shelves is the limited edition Salted Honeycomb Hazelnut flavour. Made with hazelnuts blended with filtered spring water and fortified with vitamin D and calcium, the handy grab ‘n’ go bottles make for a naturally healthy (but still totally sassy) treat on the move.  

Holland & Barrett listing

Camilla Ainsworth instantly impressed Lord Sugar and The Apprentice judges with her bold ideas and business acumen, and won a total of five challenges over the course of the latest series, including one as project manager. The 22-year-old entrepreneur established M+LKPLUS when she was diagnosed as lactose intolerant and subsequently noticed a gap in the market for a dairy-free alternative without sugar or additives, and with eye-catching branding. 

She prides herself on the product’s high nut content and flavour profiles, as well as its real versatility. Throwing sass and nut puns around like confetti, M+LKPLUS is a true reflection of Camilla’s infectious personality.

 Camillia Ainsworth is an Apprentice 2018 candidate

Ainsworth comments: “M+LKPLUS was originally created to fulfil a personal need when I was diagnosed as dairy intolerant and was wholly uninspired by the unnatural alternative ‘m+lks’ on the market. It wasn’t long before I had the idea to create a super playful ‘grab and go’ nut m+lk to cater for busy millennial lives, in a variety of different nut choices and flavours. Having the opportunity to meet Holland & Barrett’s MD Steve Carson through my time on The Apprentice was a real game changer for me and I couldn’t think of a better retailer to launch it with.”

Steve Carson, managing director of Holland & Barrett, comments: “M+LKPLUS is not only a truly great tasting vegan ‘m+lk’ but the brand Camilla has created is so strong that I immediately knew I wanted to be the first retailer to stock it. The nature of the product is synergistic with the trends of today’s society as health becomes less of a trend and more of an expectation. Similarly, the dairy free juggernaut shows no signs of slowing down, as ethics play more of a role than ever in consumer food and more people are turning vegan. We’re proud to be able to work with Camilla on this nationwide launch and can’t wait to hear what consumers think.”

M+LKPLUS will launch in Holland & Barrett stores nationwide from early January at £1.99 for 330 ml.