Mobile accessories online retailer targets expansion in 20 overseas markets

Mobile Fun Ultimate Pack and Pocket Boom

Mobile Fun Ultimate Pack and Pocket Boom

Mobile Fun, a leading UK online retailer of mobile accessories, has confirmed it will expand into 20 new countries by the end of the current financial year.

Mobile Fun said it is on track with eight of the 20 sites already launched, as it focuses on the growing international demand for mobile accessories.

Since April 2012, the online retailer reports it has extended its international reach with launches in Australia, Austria, Belgium, Canada, Hong Kong, India, Ireland and Switzerland. Mobile Fun now has a presence in over 14 countries, with another 12 website launches planned over the next four months across Europe, South America and Asia.

Alex Ashman, Mobile Fun’s group e-commerce manager, said: “Following the success of new European websites over the past year, we analysed e-commerce and mobile device penetration to select the new territories. The global market is a major growth driver for Mobile Fun, with international sales accounting for over 30% of our total orders. Although our expansion is a bold move for us, we are confident that our new websites will reinforce the fast growth we have enjoyed internationally so far.”

Mobile Fun said it is undertaking several initiatives to support the expansion programme including recruiting an international manager for Australia, with other country managers following. These initiatives will ensure new websites have native-speaking teams with local expertise to drive sales, the company said. The international teams are also working on establishing supply chains and partnerships within the new territories, as well as ensuring that country-specific localisations such as preferred payment methods are available.

Mobile Fun said its success stems from the ability to deliver the widest range of accessories for new devices within days of hero product launches. All Mobile Fun websites have access to 6,500 accessories.