Mobile is very much front of mind for retailers today, as the percentage of e-commerce transactions happening on a mobile device is steadily increasing. But card abandonment on mobile continues to stay high, and retailers are looking for ways to turn browsers into buyers.
To find out how they’re doing that, organisers of the Mobile Shopping summit have interviewed 100 top European retailers about:
- Their top six m-commerce challenges
- Where they spend their budget and if they’re investing more in the coming year
- What mobile tactics they’re using
- And much more!
Download the report now to learn how your peers are creating a Mobile First Mentality.
This report was produced by Mobile Shopping, the only event in Europe dedicated to mobile only. On 8-9 February 2017, 200 m-commerce retail leaders will convene in London to discuss lessons learnt from the holiday season, new technologies and developments, and which investments should be considered.