Monsoon generates £1.4 million extra revenue online with ship from store omni-channel initiative


Monsoon has generated an additional £1.4 million in revenue in the first month of its Fashion Finder service, a ship from store omnichannel initiative that gives ecommerce customers access to stock across the retailer’s store estate when items sell out online.

Monsoon is working with OneStock, the stock unification technology specialist, effectively allowing stores to become a network of satellite warehouses. On one peak trading day since launch, Monsoon fulfilled 8,067 extra orders.

Rather than seeing items marked as unavailable on, customers are informed that their order will be fulfilled by a store. Intelligent algorithms assign orders to the right stores to maximise profitability and minimise delivery time.

“Ship From Store is a transformational project for our business, an important milestone on the road to becoming a fully integrated omnichannel retailer,” said Paul Allen, CEO at Monsoon Accessorize. “We’ve been extremely pleased with the large number of orders and satisfied customers we’ve been able to serve thanks to Fashion Finder. It’s now time to look at other customer journeys – click and collect and order in store – and benefit from the synergy with Ship From Store so that we increase customer satisfaction and optimise our fulfilment operation.”

Monsoon has connected OneStock’s omni-channel technology to existing ERP and delivery partner systems.

The fashion retailer also uses the cloud-based portal to improve stock accuracy in stores, by reporting when products can’t be shipped due to being missing, defective, reserved by a customer or subject to local markdown.

“By unifying store and warehouse stocks, Monsoon is improving the shopping experience, optimising the flow of its inventory and increasing online sales,” said Romulus Grigoras, CEO at OneStock. “Stock unification is tomorrow’s retail standard – it also allows retailers to sell more products at full price, reducing the need for unseasonal discounting.”