Gourmet yogurt brand, The Collective, has launched a beauty competition… for cows.
The Collective said it is looking for an animal with a fetching face, long lashes and a sweet temperament; like you would expect from a typical beauty queen, and is inviting everyone and anyone to submit headshots of their candidate of choice by uploading it to: www.cowoftheyear.com.
Amelia Harvey, UK co-founder of The Collective, said: “We know there’s some really dashing cows out there and feel it’s about time that they got some proper recognition. Cows are clearly very important to us as a business so we thought it was right to honour them. Consequently we are inviting farmers, ramblers with cameras or anyone who knows a beautiful looking cow to nominate one of these noble beasts for the title of Cow of the Year.”
The winning cow will be picked from six finalists and chosen by a panel of judges, all experts in their field, and selected either for their understanding and appreciation of cows or for their insider knowledge of the beauty industry.
The winner of Cow of the Year will be crowned in May 2013, with a cash prize of £1,000 for the person who submits the winning photo. The award for the proud owner of the cow will be a trophy, a garland, a framed certificate and a photo-shoot by a celebrity snapper to help the Cow of the Year get on to the ladder to bovine ‘super-modeldom’.
As part of Cow of the Year, The Collective said it will be supporting and raising awareness of local community farms. In order to help more people get out and experience farm life themselves, whether this be in the countryside or in the city (and perhaps find the winning cow), there is a community farm map on the website. The Collective reports it is also donating £500 to the winner’s community farm of choice and will be rolling its sleeves up and getting down and dirty at Freightliners Farm in Islington, kicking off with some good old fashioned fundraising and brainstorming of ideas.
According to the company, the welfare and protection of cows is important to The Collective and it is proud to have the support of Red Tractor in the quest to find the Cow of The Year.
Richard Cattell, head of marketing at Red Tractor, said: “Red Tractor are proud to be behind The Collective as its searches for Cow of the Year after all great dairy starts with the great cows and it all starts on the farm, where the use of the Red Tractor scheme gives assurance of welfare, traceability, environmental protection, as well as the health and safety of milk produced in the UK.”
For more information and terms and conditions visit: www.cowoftheyear.com