Mood Media and Shazam partner to launch mobile marketing solution

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Mood Media Corporation, a global leader in experience design, today announced a new partnership with Shazam that includes the launch of Shazam In-Store, a location-based mobile marketing product combining the power of Shazam, one of the world’s most popular apps, with the strength of Mood’s proprietary Presence technology.

Shazam-In Store, part of Shazam’s larger expansion strategy into consumer-facing environments, is integrated into the existing Shazam app and offers brands the opportunity to connect to Shazam’s more than 100m monthly active users. The solution is the first to use Mood’s Presence signal, and connects to consumers’ devices via an inaudible digital watermark through retailers’ overhead music systems. In order for it to connect, first, a customer must activate the Shazam app to identify a song or audio message. Then, the app will recognise the watermark and deliver the requested song information and the business’ targeted content directly to the customer’s mobile device.

“This is an exciting development for the industry because, until now, interactive mobile marketing strategies have been expensive to implement and apps have often been underused by customers,” said Claude Nahon, president of Mood Media International. “Now, Shazam In-Store gives brands a way to connect to a high proportion of their customers through Shazam’s huge user base.”

“Shazam In-Store builds on the magic of Shazam by giving users one-touch access to targeted interactive content from retailers and brands, without the need to search or type,” said Rich Riley, chief executive officer, Shazam. “Retailers can now utilise the Shazam Platform to create local mobile experiences for their customers.”

pOffice Depot. is currently utilising the solution in all of its Office Depot and OfficeMax retail store locations throughout the US.

“Office Depot believes in the power of technology, and mobile is an extension of our in-store and online shopping experience for customers,” said Emery Skolfield, senior director, digital marketing for Office Depot. “Shazam and Mood Media have provided a new and simple way for us to connect and interact with our customers inside the store.”

Mood announced the first wave of its Presence technology rollout in early September 2014 and to date has enabled the signal in over 175,000 locations.