Morrisons maintains growth momentum among top four grocers


Morrisons has posted the strongest growth of the big four supermarkets with sales up 5.3% in the 12 weeks ending 4 September 2011, according to the latest grocery share figures from Kantar Worldpanel.

Sainsbury’s followed with growth of 4.8%. Both retailers outperformed total market growth of 4.5% per year and, as a result, gained market share year-on-year.

Tesco grew by 3% and Asda by 2.2% in the latest period.

Discounters Aldi and Lidl maintained their double digit growth – 25.6% and 12.6% respectively – and command a collective 6.0% share of the grocery market. 

Waitrose, on the other end of the price scale, has achieved growth for the fifth consecutive period in the range of 8% to 9% showing the ‘two nations’ split remains an ongoing theme, said Kantar. 

Martin Whittingham, director at Kantar Worldpanel, said: “The grocery market continues to deliver solid growth helped by inflation. Consumers are managing their budget by making more shopping trips but buying fewer items on each outing. These changes are at the margin but illustrate how shoppers are trying to cope with the increasing pressures on their household budget.”