Morrisons partners with Quidco to encourage trials of online shopping service

Morrisons: campaign to drive customers to online shopping

Morrisons: campaign to drive customers to online shopping

Supermarket, Morrisons has launched an exclusive campaign with Quidco, harnessing member data to acquire new customers for its recently launched online food delivery service.

The campaign running on offers Quidco members exclusive cashback rates to first time Morrisons’ online shoppers ranging from £5 to £10. Quidco utilises the demographic, behavioural and transactional data it holds on its 4m members to pinpoint and target online grocery shoppers that haven’t shopped with Morrisons before.

According to IDG forecasts, the UK grocery sector is set to be worth £203bn by 2019, increasing by 16% from its current value of £175bn; while the online channel is forecast to be worth £16.9bn by 2019 up from £7.7bn today.

Morrisons’ digital marketing director, Amanda Metcalfe, said:  “It’s a very exciting time for us as we roll out our online delivery service and we want to try and get as many customers as possible to give us a try. Working with Quidco enables us to reach a vast quantity of highly engaged customers and reward them for shopping with us in the knowledge that once they’ve experienced our fantastic service they will keep coming back.”

Andreas Andreou, commercial director at Quidco said: “The online grocery market is growing rapidly. Our members spent close to £3m from June 2013 to the same time this year, a year on year growth of nearly 40%. The market is getting more and more competitive and supermarkets need to utilise marketing channels that help them target prospects that are likely to shop with them.”