Morrisons is supporting children and young people’s cancer support charity CLIC Sargent by donating 20p from the sale of Morrisons British strawberries.
Morrisons chose CLIC Sargent as its new charity partner in February 2017 and is aiming to raise £8 million over the next three years to help stop cancer destroying young lives. The British strawberry campaign is the first venture together.
Each pack will retail for £2 and feature the charity’s ‘Young Lives vs Cancer’ tagline and logo. British strawberries will arrive on most shelves this week, and be available in all stores by mid-April.
Emma Spencer, strawberry buyer, Morrisons, said: “These strawberries are our first British fruit crop of the new season, which is something we look forward to every year. We’re delighted to be celebrating this year by raising tens of thousands of pounds for this great cause.”
Children and families CLIC Sargent has supported are also sharing their strawberry recipes and personal stories on the charity’s website to help encourage sales.
CLIC Sargent will use some of the money raised by the partnership to expand its financial grants programme for families and young people in need. The charity’s research has found that on average parents face additional costs of £600 a month when their child is on active cancer treatment. The number one expense incurred is extra travel costs for hospital treatment at specialist hospitals – closely followed by extra food.
Jane Wingrove’s daughter Daisy was diagnosed with bone cancer aged eight, and the financial implications were tough to deal with. But their CLIC Sargent Support Worker Rebekah helped the family from Buckinghamshire with financial grants and advice that helped them keep their heads above water.