Motor app from eBay makes good sense, says e-commerce supplier

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The launch of eBay’s iPhone app for cars, parts and accessories is well-timed, according to Keith Bird CEO eSellerPro, the e-commerce software supplier to multi-channel retailers.

Bird said: “I’m not surprised to see that eBay has launched a dedicated app for motor vehicles.

“Instead of relying solely on traditional means, such as through a garage or through a dealer, people have started to find other ways to shop for their cars and motor parts. They are looking online to grab a bargain and shop at a time that suits them.

“An app aimed just at cars and parts makes perfect sense as online retail is all about convenience – and for brands that means taking their product to the customers and to where they want to shop.

“The leading motor manufacturers are realising how important it is to have a multi-channel retail strategy spanning sites such as eBay and Amazon.

“BMW, for example, last week launched a store on eBay to tap into the large and fast-growing market of people who are using the site to buy their cars, car parts and other related merchandise.

“By launching this dedicated app. eBay is giving shoppers added ease when buying their vehicles and parts and will certainly give them an added edge over their online retail rivals.”