MPM Products launches Applaws Taste Toppers in Pets at Home this month


Ask any dog owner and they’ll tell you that a dog is more than just a pet – they’re part of the family. A best friend. A running buddy. A warm welcome home when you walk through the front door. And now more than ever, we could all ‘Add More Happy’ to our daily routines. That’s why today, Julian Bambridge, CEO of MPM, the owners of Applaws Natural Pet Food, is thrilled to announce the global product launch of Applaws Taste Toppers.

Applaws offer an exciting new range of complementary pet food, designed to be served on top of any dry dog food to make mealtimes more interesting for dogs and their owners alike. Every recipe is 100% Natural, No Additives, High quality ingredients.

“Good nutrition starts with great ingredients, and there’s nothing but the very best in new Applaws Taste Toppers,” Bambridge said. “This new range will not only help dog owners make mealtimes more interesting for their four-legged friends, but Applaws is truly on a mission to ‘Add More Happy’ – giving dogs the variety they crave and the pet food trade the new product innovation its begging for.”

To Liven up dry dog food Applaws Taste Toppers offers different tastes and textures including; Apple, Courgette, Pumpkin, White Bean, Lentils and Sweet Potato.

Applaws Taste Toppers couldn’t be easier to serve – simply:

  • Top it: Add a New Applaws Taste Topper to a bowl of good quality dry food.
  • Stir it: Mix in the natural ingredients, real meat protein and superfoods – that’s what makes Applaws Taste Toppers taste so good.
  • Mix it: New Applaws Taste Toppers come in a variety of textures and a mix of moisture levels so your dog will always come racing to their bowl. “The humanisation of pets has been shaping consumers’ decisions for years,” Bambridge added. “We know how valued pets are in our families today- even considered ‘substitute children’ by many of the 24 million millennial pet owners across the country. Dry food can be boring and we would never eat the same meal, day-after-day. So, it’s time to “Add More Happy’, exciting variety and all-natural quality to our dogs’ mealtime with Applaws Taste Toppers.” The packaging was carefully designed and developed to ensure impactful, positive purchase intent among dog owners. Applaws Taste Toppers are available in a selection of tasty textures including: Bone Broths, Broths, Fillets, Jellies, Stews and Gravies with pricing starting from £1.29.

Applaws Taste Toppers are available from Pets at Home stores from the 21 September.